John Hansell identifies some key sales techniques which can help grow your business...
Nothing happens in business until someone sells something. Proper selling is about providing customers with an experience that they are happy to repeat and recommend to others that they do the same.
So, whether a social enterprise calls it selling, trading or dealing, the major challenge they have in these recessionary times is to establish a revenue stream.
Once a social enterprise has established a revenue stream, there is far less reliance on rattling tins, on funding, gifts, grants and legacies. You just need to acquire the skills to do it!
John Hansell is MD of Interpersonal Development, which specialises in providing top quality effective interactive customised training for people involved in sales, marketing and customer care activities. Check out here their range of development courses and workshops, designed to impact directly on sales performance. John can deliver these courses world-wide.