5 Tips to Help You Identify WHO To Market To
Whether your business is a social enterprise or not, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone.
You will have a "target audience." This is an identifiable group of people you believe will be the best prospects for your business.
But for many small business owners, narrowing their focus to one primary group of people can be a challenging task. They want to help everyone, and very often their product or service CAN help a variety of people.
It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.
In reality the opposite is true. When we narrow our focus to a particular group of people we become an expert in solving their particular problems. We get to know them very well and we can develop additional products and services to meet their needs.
So how do you decide who to market to?
Follow these five tips:
1) Think about the type of people who can MOST benefit from what you have to offer. Male or female, specific age range, students, people from a specific interest group, geographical area - refine and define in as much detail as you need.
2) Think about who you would most enjoy helping, or working with.
3. Think about the type of people who will be easiest to reach, AND who will be most receptive to what you are selling. These will be people who KNOW they have THE problem you can solve and are LOOKING for a solution.
4) Know that just because you select a particular group of people to focus your marketing on, this does NOT mean you can't help others who may come to you. It only means you're going to focus your proactive marketing efforts on the target group you select as the chances of success are higher.
5) Lastly, don't over-think it. Listen to your gut instincts, pick a group you feel you can really help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start - you can always refine your audience and your plan later as you learn more.
This article is provided by Tim Spencer, online marketing and website design consultant, helping small businesses increase their profits through effective use of the Internet. For more information visit http://www.tswebconsulting.co.uk.